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Marketing Consulting + Agency

Strategy and Execution, Under One Roof


Spike Marketing Group helps technology manufacturers, distributors, resellers, and service providers grow through smarter engagement strategies, enhanced branding, and stronger go-to-market execution.

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Two Ways to Work With Us

Choose Your Entry Point

Most marketing firms make you chose between strategic advisors who don't execute, and agencies who execute without strategic grounding. Spike Marketing Group does both - so you get whichever you need, or both together.

Consulting

Strategy

When you need clarity before you need output. We help you figure out what to do an why - partner engagement strategies, product marketing and positioning, go-to-market planning, branding, and event strategy - grounded in deep knowledge of the technology channel ecosystem. 

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Agency

Execution

When you know what needs to happen and need someone to build it and run it. We deliver the campaigns, content, events, marketing communications, partner outreach, and creative that bring your strategy to life - with no hand-off gaps and no guesswork on brand or channel nuance.

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Why Spike Marketing Group

We know how channel marketing actually works

Channel expertise, not generalist marketing

We bring nearly 20 years of experience in the UC and networking ecosystem. You are not explaining your business model or partner dynamics from scratch

Strategy that is built to be executed

Because we do both sides, our strategic recommendations are shaped by what's actually deliverable - not theoretical plans that stall.

One point of contact, full accountability

No hand-offs between a strategy firm and a separate execution agency. One team, one thread of context, from planning through delivery.

Flexible engagement, not a fixed package

Start with a strategy sprint, a single campaign, or an ongoing retainer - scale up as the relationship grows.

Who We Work With

Built for the technology channel

Technology Manufacturers

Distributors

Resellers and Integrators

Service Providers

Our Process

How it Works

Discovery Call

We talk through what you're trying to solve and identify the right starting point.

The Plan

You get a clear scope, deliverables, and timeline before any work begins.

Delivery

We build, run, and report on the work - strategic, executional, or both.

FAQs

Common Questions

Do I need to start with strategy, or can I hire you just for execution?

Neither is required - you can start wherever makes sense for where you are. If you already have a clear plan and just need it built, we can jump straight into execution. If you're not sure what the right approach is yet, a strategy engagement is a good starting point. Many clients start with one side and add the other as the relationship grows.

Do you work with companies outside the UC/networking space?

Our specialized focus is the UC and networking channel - manufacturers, distributors, resellers, and service providers - and that's where our industry-specific expertise runs deepest. But our core marketing capabilities - partner engagement, channel strategy, product marketing, branding, and event execution - apply broadly across B2B and channel-focused businesses, not just this one vertical. If you're outside UC/networking but operate through a channel or partner model, we'd welcome the conversation.

How long does a typical engagement take?

It depends on scope - a focused strategy sprint typically runs anywhere from 2–10 weeks, while execution retainers are ongoing and month-to-month or year-to-year We'll lay out a clear timeline before any work begins, as part of every Statement of Work.

How much does it cost to work with you?

Pricing depends on scope - strategy engagements are typically priced as a fixed project fee, while execution work is priced as either a project fee or a monthly retainer. Reach out for a custom quote based on what you need.

Get Started Today

Not sure which side you need?

Lets talk through it. A short discovery call is the easiest way to find out whether strategy, execution, or both make sense for where you are at right now.